Almost seems like the scratching of the phone is intentional. It would bring down the resale costs of the device and make them harder to trade in, and prompts consumers to think their phone is older than it really is in order to get them to buy a new one.

Not to mention that the heating issues on iPhone 15 are going to kill the battery faster than previous phones that do not overheat.

Why is it that when companies start making good money, increasing that cash flow becomes the sole focus of all daily operations and and values fall to the wayside?

Ironically, their sponsors will now probably pull out and cause the company to collapse.